Terry Starbucker

NOVEMBER 20, 2016

I’ve experienced that plenty of times in my career, at one moment preaching about a “BHAG” – the Big, Hairy Audacious Goal – and just a few moments later drilling down and coming to terms on a missed quarterly target) . Unrealistic budgets and operational goals are morale (and job) killers.

BHAG 391

BHAG Company Short-term Long-term 391

The Practical Leader

APRIL 27, 2022

” That’s a BHAG (Big Hairy Audacious Goal) I’ve pursued most of my career! Let purpose drive your strategy and operations. Inject purpose into your succession planning. ” I especially resonate with what Ignatius says is HBR’s purpose, “to rid the world of bad management.”

Leadership 75

Leadership BHAG CEO Cooper 75

Terry Starbucker

FEBRUARY 13, 2011

Once upon a time, there was a little girl called Goldilocks…… I’ve done a lot of budgeting, planning, and goal setting over the course of my career. This was a goal typically tied to an operating metric, like the Net Promoter Score, or the company’s “fault rate&# (i.e.

Goal 283

Goal CPA BHAG Kaizen 283

Harvard Business Review

DECEMBER 14, 2012

Big Hairy Audacious Goals (or BHAGs, as they're known to the inner goal-setting crowd). The Pinto resulted in 53 deaths and many more injuries because workers omitted safety checks in pursuit of Lee Iacocca's BHAG goal of a car that would be "under 2000 pounds and under $2,000" by 1970. And not just any goals, but stretch goals.

Goal 20

Goal BHAG Wilde Class 20