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Dream Adjusters: Why Company Leaders Also Have To Be Chief Calibration Officers

Terry Starbucker

I’ve experienced that plenty of times in my career, at one moment preaching about a “BHAG” – the Big, Hairy Audacious Goal – and just a few moments later drilling down and coming to terms on a missed quarterly target) . Unrealistic budgets and operational goals are morale (and job) killers.

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Consider Not Setting Goals in 2013

Harvard Business Review

Big Hairy Audacious Goals (or BHAGs, as they're known to the inner goal-setting crowd). Here are two of the examples of goals gone wild the authors described in their paper: Sears set a productivity goal for their auto repair staff of bringing in $147 for every hour of work. An operations goal might articulate a cost savings.

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