CO2
AUGUST 16, 2012
To protect us, however, they operate as inner critics. In doing so, they sabotage us and prevent us from achieving (or even trying to achieve) a big, hairy, audacious goal (a BHAG as it is sometimes called). Resist making quick judgments. They don’t want us to be embarrassed, feel rejection, or be uncomfortable.
Harvard Business Review
DECEMBER 14, 2012
Big Hairy Audacious Goals (or BHAGs, as they're known to the inner goal-setting crowd). The Pinto resulted in 53 deaths and many more injuries because workers omitted safety checks in pursuit of Lee Iacocca's BHAG goal of a car that would be "under 2000 pounds and under $2,000" by 1970. And not just any goals, but stretch goals.
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