Skip Prichard
JANUARY 10, 2022
For years, we had learned that a good vision is a BHAG (a Big Hairy Audacious Goal) and that it should be a short, memorable slogan. In essence, you need clarity of vision and strategy before you try different marketing tactics. Take the example of vision.
Strategy Driven
JULY 25, 2012
With humor, real-world examples, and step-by-step guides, the book explains: How to make mission, values, and BHAGS relevant to daily organizational life. Apple Customers say “Heck, Apple might need to change some Chinese employment tactics, but no way am I giving up my iPhone!”. Seven essential rules for effective strategic planning.
Expert insights. Personalized for you.
106 
Let's personalize your content