Leading Blog

APRIL 8, 2020

To hang onto customers during a crisis, you need to build a forever transaction with the people you serve. Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. If you don’t have a forever promise, you’re sunk.

Crisis 328

Crisis Short-term Customer Loyalty Long-term 328

Chart Your Course

AUGUST 14, 2012

The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” Happiness has created unparalleled customer loyalty to the extent 80% of their customers return to purchase again. JOIN OUR BLOG. Limited to five people per class. July Class: FULL. Over the phone/web).

Newsletter 165

Newsletter Insurance Class Workshop 165

First Friday Book Synopsis

FEBRUARY 20, 2012

The book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra S. I had three different people recommend a book to me last week. Sisodia, David B. Wolfe, and Jagdish N. Sheth is about a lot of things, especially the power of passion and purpose in business. But it is also [.].

Sheth 85

Sheth Class Books Company 85

Strategy Driven

JANUARY 20, 2014

Companies like Amazon, Zappos, and Apple have marched to the head of the class by innovating BEFORE the market did, and they set the standard for others to follow. On the improvement side of life, my four words are: INSTAGRAM – BLOG – SHAPE – BEST. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer. About the Author.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Strategy Driven

APRIL 2, 2012

Positive attitude, followed by the five parts of belief, and classes on achievement and listening. Weekly emails, blog posts, and tweets to existing customers and prospects to stay “top-of-mind.”. Personal development skills. Attitude comes before sales success. Communication skills. It must be mastered. Voicemail skills.

Education 50

Education Training ROI Loyalty 50

N2Growth Blog

JULY 19, 2011

In today’s blog post I’ll examine addiction as a key success factor in business. It was at that moment I realized the real power of one of Starbucks key business drivers, if not their most critical business driver – Starbucks sells products that cater to peoples addictive tendencies.

Marketing 310

Marketing Tactics Brand Ethics 310

Joseph Lalonde

MARCH 14, 2018

So I would first encourage anyone to be crystal clear about what they are – or can become – world-class at. This includes not only books but various blogs and online resources. Bell, Customer Loyalty Consultant and author at [link]. An hour of alone time from 6-7 AM to write, check email, read favorite blogs.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316