Remove Blog Remove Class Remove Loyalty Remove Sheth
article thumbnail

Customer Disloyalty and Business as We Shift Toward Subjectivity

First Friday Book Synopsis

The book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra S. Sheth is about a lot of things, especially the power of passion and purpose in business. I had three different people recommend a book to me last week. Sisodia, David B. Wolfe, and Jagdish N. But it is also [.].

Sheth 85