CEO Blog

MARCH 22, 2012

I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. I like to think I am a sophisticated consumer who is not influenced by marketing and brand. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Brand does also.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

N2Growth Blog

SEPTEMBER 4, 2011

Great leaders understand the power, influence, and leverage created by relevant messaging. Perhaps more importantly, no relevance erodes influence (real or perceived). By Mike Myatt , Chief Strategy Officer, N2growth. When was the last time you bothered to read, watch, or listen to a message that wasn’t relevant to your needs?

Audience 294

Audience Chief Executive Officer Media Content 294

Lead from Within

AUGUST 9, 2016

Build a relationship with your customers and clients and serve them well. Customer loyalty is always priceless, so make your customers partners in your mission, and always give them more than they expect. What can you do, how will you influence, where will you make a difference? To serve our employees.

Customer Loyalty 60

Customer Loyalty Commitment Fashion Workshop 60

Strategy Driven

APRIL 22, 2013

Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. You’re only trying to get people to ‘go here’ to ‘read this’ and ‘see my blog post’ or ‘watch this video.’ New followers per day – 30-50. Here are 3.5 Tweet that.

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Strategy Driven

APRIL 23, 2012

GOOD NEWS IS: You can influence both your image and your reputation with your CONSISTENT PERFORMANCE. Perhaps if you started your own blog, and at the age of 30 or 40, you write about what you did on your summer vacation, you might be able to attract people with similar likes and values as they search the internet, same as you.

Reputation 66

Reputation Open-book Customer Loyalty Seminar 66

Strategy Driven

NOVEMBER 22, 2019

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. You know where you’re pitching.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Strategy Driven

JULY 15, 2013

Who else is influenced by or involved with your product? Your blog, YouTube channel, Facebook business page and weekly e-zine are a great start. Talk to and meet with the people that USE your product or service. They are not the ones who purchase, but they can play a major role in the decision to purchase. Get to know co-workers.

CRM 58

CRM Customer Loyalty Competitive Advantage Books 58

Harvard Business Review

MAY 10, 2012

Net Promoter Score (NPS) is perhaps the best known customer loyalty tool around today, based on the entirely sound principle that the more customer promoters you have (i.e., The implicit assumption seems to be that NPS is only about getting customers to buy, to keep buying and to buy more.

Reference 12

Reference Telecommunications Survey Customer Loyalty 12

Strategy Driven

NOVEMBER 8, 2010

However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped. Also, make sure that prospects are able to learn about your business through customer and employee testimonials.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

DECEMBER 29, 2011

The video, an interview about his agenda-setting article, " Creating Shared Value ," kicked off a year of revisiting our current economic system across our book , blog , and magazine channels, and it produced some of our best rich media features: Illustrated timeline. Turn Customers into Promoters. The Good Company: Then and Now.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

APRIL 18, 2013

They''re using tailored suggestions to drive customer loyalty. For example, Marcus Sheridan, an owner of River Pools and Spas , a 20-employee installer of in-ground fiberglass pools in Virginia and Maryland, overhauled his company''s marketing by shifting almost exclusively to using educational blog posts and videos.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Eric Jacobson

AUGUST 8, 2018

Check out her website at www.BrandingAndMore.net and her Blog at [link]. Even more important, all employees have become their own personal brands – some even major influencers – with their own fans and followers. You may also wish to set up alerts about your competition and key influencers in your industry.

Brand 50

Brand Tips Media Customer Loyalty 50

Joseph Lalonde

MARCH 14, 2018

3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. That’s difficult of course, and I’m nowhere near perfect, but it’s the cornerstone of influence. This includes not only books but various blogs and online resources.

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Succession Self-aware Learning-by-Doing Follow-up 316