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Spiral of Silence


The Spiral of Silence, a mass communication theory introduced by Elizabeth Noelle-Neumann in 1974, suggests that the more prevalent and popular a position is, the more people fear opposing that position in public. If you’re looking for inclusive strategies or technology, try these: 1. Turning Technologies provides instant and anonymous audience feedback. Yammer and private blogs can provide an anonymous space for employees to speak out. Trapped by Silence.