Spiral of Silence
FEBRUARY 10, 2012
The Spiral of Silence, a mass communication theory introduced by Elizabeth Noelle-Neumann in 1974, suggests that the more prevalent and popular a position is, the more people fear opposing that position in public. If you’re looking for inclusive strategies or technology, try these: 1. Turning Technologies provides instant and anonymous audience feedback. Yammer and private blogs can provide an anonymous space for employees to speak out. Trapped by Silence.