Spiral of Silence

CO2

The Spiral of Silence, a mass communication theory introduced by Elizabeth Noelle-Neumann in 1974, suggests that the more prevalent and popular a position is, the more people fear opposing that position in public. Yammer and private blogs can provide an anonymous space for employees to speak out. Trapped by Silence. Leaders don’t always operate democratically, but most will solicit views from team members before making decisions.