Leading Blog

MAY 1, 2023

Generation Why : How Boomers Can Lead and Learn from Millennials and Gen Z by Karl Moore Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy.

Blue Ocean Strategy 272

Blue Ocean Strategy Mauborgne Books Leadership 272

Tanveer Naseer

APRIL 12, 2016

When people talk about change and innovation and “blue ocean strategy,” they’re pointing toward Great Work. I’m saying this: at a certain point in your career – earlier than you may realize – it’s not about your ability to Get Stuff Done anymore. Finally, there’s Great Work. Apply this model to your working life.

Blue Ocean Strategy 100

Blue Ocean Strategy Leadership Learning-by-Doing Follow-up 100

Harvard Business Review

NOVEMBER 14, 2011

But Dan Pink's recent book, Drive: The Surprising Truth About What Motivates Us tackles the perennial subject of motivation, and argues that we need to abandon the ineffectual carrot and stick approach, and the importance of doing something we love for a career. Finally, management ideas can be the catalyst for a better future.

Blue Ocean Strategy 15

Blue Ocean Strategy Management Christensen Balanced Scorecard 15

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 310

Blog Blue Ocean Strategy Collins Video 310