Harvard Business Review

MAY 5, 2016

We partnered with the University of Pennsylvania Museum of Archaeology and Anthropology to do a sophisticated chemical analysis of drinking bowls excavated from the tomb of the king of Phrygia, in what today is central Turkey. Business experts look at what we did and say that Dogfish Head followed a blue ocean strategy.

Blue Ocean Strategy 8

Blue Ocean Strategy Library Chemicals Hotels 8

Harvard Business Review

FEBRUARY 12, 2015

We developed an analytic tool—the Pioneer-Migrator-Settler Map—to address precisely that challenge and, as we discuss in the new Blue Ocean Strategy, Expanded Edition , its beauty is that it can be applied dynamically over time to shift the trajectory of a company’s profitable growth prospects.

Productivity 8

Productivity Products Blue Ocean Strategy Price 8

Harvard Business Review

JANUARY 18, 2013

In addition to the pure creativity tools, we also found that the training in the use of strategic innovation frameworks — Blue Ocean Strategy, for example — dramatically improves the business relevance of team outputs. They are ready to play.

Innovation 8

Innovation Blue Ocean Strategy Brainstorming Participative 8