Competitive Advantage from the Bottom of the Pyramid


Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). Many companies have derived BoP strategies from C.K. There are some excellent business & corporate strategy examples of companies implementing the BoP model. The conglomerate is one of the top TV suppliers in Brazil and its unique strategy has led to tremendous brand equity. Strategy bottom of the pyramid prahalad strategy