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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. In addition to their pricing, cancellation, and service structure, no other airline comes close. Be the Big Fish in the pond.

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Book Notes – Blue Ocean Strategy: How Leaders Drive Change

RapidStart Leadership

When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). He invited the General Manager to ride with him to see his district. Blood in the Water.

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First Look: Leadership Books for May 2023

Leading Blog

This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée A.

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How To Innovate And Grow Via Nondisruptive Creation

Eric Jacobson

Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller, Blue Ocean Strategy.

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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

State of the art management and leadership techniques are continually evolving. Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results.

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Uniqueness Helps When It Comes To Getting Investment

The Horizons Tracker

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. “They are more likely to encourage management to implement these strategies, ” the researchers say.

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Find Your Next

CEO Blog

I did not follow the process through for any particular company - rather, I read the book (so likely did not get the same value someone would who actually took the steps and did the exercises) One of my all time favorite books is Blue Ocean Strategy. Find Your Next is the how to guide for Blue Ocean. +