Bond CAPM Finance Marketing 
Harvard Business Review
APRIL 2, 2014
He got his PhD at Yale under Shiller’s supervision in 1984, but since then he has also done a lot of work expanding on Fama’s ideas about risk and return, some of it co-authored with Fama’s son-in-law and University of Chicago finance colleague, John Cochrane. When the Riksbank Prizes in Economic Sciences (a.k.a. It goes back to the 1970s.
Harvard Business Review
MARCH 10, 2011
This is the key finding of the Current Trends in Estimating and Applying the Cost of Capital research released this week by the Association for Financial Professionals, a trade group of 16,000 corporate treasury and finance practitioners. Book vs. Market Weighting Factors Used for Debt and Equity in Calculation of WACC. .
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