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The Big Picture of Business- Flip Sides, Second Acts and Successful Careers

Strategy Driven

It used to be said that people have three careers in them. Bacharach started his music writing career by taking 'work for hire,' tailoring songs to particular performers. We benefit from going back and learning from our own early Body of Work, assuming that we stratregized our career to be a long-term thing, as Burt Bacharach did.

Career 50
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The Leadership Legacy Of A Childhood Hero

Tanveer Naseer

Even years later when Nimoy moved behind the camera to direct the fourth Star Trek film, he used his position as the film’s director and co-writer to ensure that each of his cast mates had a scene where they would be the focus of the film. Rather, we hear about how his actions and words impacted these individuals.

Film 100
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Prof K’s Brand Narrative Manifesto – Differentiate Emotionally and Activate Passion

Strategy Driven

Please note: emotional differentiation is significant in any brand narrative, but it tends to be more prevalent with brands that are in well-known and crowded markets. However, if you are introducing a new MP3 player 10 years after they have saturated the market, you need not tell people about the functions of a MP3 player.

Brand 50
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How Managers Can Avoid Playing Favorites

Harvard Business Review

” This limits what your team is able to accomplish as well as individual team members’ careers. If you know you have a tendency to play favorites, or at least avoid a certain team member because they aren’t your favorite, you must work on creating bonds. Playing favorites also dents your own professional development.

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Win the Pitch: Tips from Mastercard's "Priceless" Pitchman

Harvard Business Review

As a growth officer in my early career with the mad men and women of McCann Ericksson , my mom could never quite grasp what I did for a living. But, when we pitched, won and delivered the phenomenon now globally known as Priceless for MasterCard, she could finally brag to her friends at my Aunt Rose's kitchen table.

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What Design Thinking Is Doing for the San Francisco Opera

Harvard Business Review

SFO’s facility, the 3,146-seat War Memorial Opera House, was funded by a voter-approved municipal bond in 1927. Madhav was in the MSx program at the Stanford Graduate School of Business, a program for mid-career managers. An important part of the city’s cultural scene, the San Francisco Opera dates back to the 1850s.