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Six Principles of Persuasion for Leaders

Lead on Purpose

Many studies have been done about the science of persuasion, and Robert Cialdini is perhaps one of the most respected experts in the field. Learn about them and find common bonds. Nobody listening to you makes it difficult, or even impossible, to achieve your shared goal. As a leader, you should strive to get to know your employees.

Cialdini 253
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How to Avoid Loneliness When You Work Entirely from Home

Harvard Business Review

As eminent psychologist Robert Cialdini told me , small talk may seem trivial, but it’s actually the cement that creates rapport. These small details can create bonds that enable you to build deeper relationships that are both personally gratifying and professionally beneficial. But that may be a mistake.

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How to Memorably Introduce Another Speaker

Harvard Business Review

Cialdini, PhD, points out that people prefer to say “yes” to those they know and like. It’s your job to build that connection during your introduction so that the audience is primed to listen. In his book, Influence: The Psychology of Persuasion , author Robert B. I know that we all can relate.”

How To 8
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11 Books Every Young Leader Must Read

Harvard Business Review

One of the first books I read upon graduating college, Liar's Poker is acclaimed author Michael Lewis' first book — a captivating story about his short-lived postcollegiate career as a bond salesman in the 1980s. Robert Cialdini, Influence: The Psychology of Persuasion.

Books 21
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11 Books Every Young Leader Must Read

Harvard Business Review

One of the first books I read upon graduating college, Liar's Poker is acclaimed author Michael Lewis' first book — a captivating story about his short-lived postcollegiate career as a bond salesman in the 1980s. Robert Cialdini, Influence: The Psychology of Persuasion.

Books 17