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Great Customer Service is Not Grumpy, Grouchy or Gross | Navigator Newsletter #173

Chart Your Course

The logic behind customer retention management (CRM) is simple — It costs far less money to keep customers happy than to spend much more money replacing the unhappy ones with new customers. Great Customer Service is Not Grumpy, Grouchy or Gross. Set performance standards.

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Why Companies That Wait to Adopt AI May Never Catch Up

Harvard Business Review

Salesforce Einstein features within your CRM system) the fit with your business processes and IT architecture will require significant planning and time for adaptation. But this sort of skill is quite different from providing advice about what stocks and bonds to buy, and will take some time to inculcate.