Harvard Business Review
NOVEMBER 23, 2011
Sophisticated retailers create personalized content to help move each customer through a decision journey from considering a brand to evaluating, buying, experiencing, advocating and, ultimately bonding.
Harvard Business Review
OCTOBER 20, 2015
We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. The New Tools of Marketing.
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