Cascades: 6 Principles for Creating Transformational Change
Leading Blog
MAY 3, 2019
The alternative you present must be better not just for the believers but for those outside the early adopter group. The only way to win is to build a bond of trust that supersedes the economics of utility.”. For Paul O’Neill of Alcoa, it was safety. Speak to the common values to those outside your group.
Let's personalize your content