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How Amazon Trained Its Investors to Behave

Harvard Business Review

The Barron's article mentioned that a 690 million euro convertible bond sale in February had bought Amazon some more time (the list was based on 1999 year-end data) — but that the company would still run out of cash in 21 months. billion in bonds the year before). With Amazon, though, nobody emphasizes EPS.

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What Apple Should Do with Its Massive Piles of Money

Harvard Business Review

In 1993, Apple distributed $273 million in buybacks and $56 million in dividends, even as profits plunged from $530 million to $87 million, compelling the company to do a $297 million long-term bond issue in 1994. The next year Microsoft released Windows 95, eliminating the Mac’s longstanding GUI advantage.