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Artificial Persuasion: The Invisible Brand

Leading Blog

SEPTEMBER 2, 2019

A survey of 4500 people in 2017 by Forrester Research found that some 36 percent of adults say they actually prefer using digital customer service—including bots—over interacting with a human.”. Increasingly, people are creating emotional bonds with AI-powered machines.

Brand 281
Brand Forrester Influence Advertising 281
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How Virtual Teams Can Create Human Connections Despite Distance

Harvard Business Review

JANUARY 31, 2014

Forrester Research’s Henry Dewing says some enlightened users are beginning to prefer to meet in their video and web conferencing platforms instead of in a physical conference room. ” Sharing about Spike the dog helps people bond, relax, and trust each other. Getting Alignment.

Team 11
Team Conference Forrester Bond 11
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