Leading Blog
MARCH 1, 2020
Here's a look at some of the best leadership books to be released in March 2020. Marketers want to change their customers’ minds and leaders want to change organizations. Leading with Gratitude : Eight Leadership Practices for Extraordinary Business Results by Adrian Gostick and Chester Elton. Friedman and Alyssa F.
Skip Prichard
FEBRUARY 8, 2021
Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. Leadership author John Kotter identifies the creation of a vision for change and communication of the change vision as the third and fourth steps in his model for effective change management.
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Leading Blog
JULY 1, 2019
Here's a look at some of the best leadership books to be released in July 2019. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Build your leadership library with these specials on over 39 titles.
leaderCommunicator
AUGUST 20, 2021
Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. For example, some communication leaders argued that marketing should be a part of the communication function, while others said it was more effective as a separate function. What works best structurally depends on each organization.”
Great Leadership By Dan
JULY 10, 2018
Markets are where the value of innovations are articulated. Business, and markets more broadly, are often the catalyst for innovation and are thus a critical players in our innovation challenge. This suggests a new type of leadership – one that Jeff Walker and his coauthors have referred to as “shapers”. Time is of the essence.
Great Leadership By Dan
DECEMBER 19, 2019
Guest post by Raghu Kalé: IS leadership overrated? Leadership traits are the same; either you have them, or you don’t. On his retirement, my farewell words to him in my in-person chat said it all: “While our corporate signature line is Leadership with Trust— you symbolized Leadership with Thrust. His response was simple.
Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).
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