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Marketing Yourself Through Social Media

Women on Business

The most successful social media is built on a network leveraging the strengths of the person behind it and is completely authentic; it causes a stronger bond between your audience and it is how they relate to you. Just like with any marketing you need to choose a goal or mission statement. You have to market your marketing.

Media 221
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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. It will most likely overcome cross-cultural barriers as it expands into new markets.

Execution 387
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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 304
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Team Bonds Can Secure Loyalty Among Gig Workers

The Horizons Tracker

In order to address these issues, the researchers turned to the field of identity economics, which posits that people make economic decisions based on both financial incentives and their sense of identity, and market design for solutions. The post Team Bonds Can Secure Loyalty Among Gig Workers first appeared on The Horizons Tracker.

Loyalty 98
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First Look: Leadership Books for March 2020

Leading Blog

Marketers want to change their customers’ minds and leaders want to change organizations. New research shows that gratitude boosts employee engagement, reduces turnover, and leads team members to express more gratitude to one another—strengthening team bonds. Don't miss out on other great new and future releases. But change is hard.

Books 402
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Many Are Betting on a Calm Market. We're Not.

Coaching Tip

Here''s one good reason why: a historic market sentiment extreme. When is the best time to get out of the stock market? Market sentiment is one indicator you don''t hear much about on financial networks. Yet we''ve seen sentiment extremes repeat at every recent market top and bottom. When is the best time to buy, then?

Marketing 102
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India’s Bond Market Hit By COVID-19

CEO Insider

The lockdown of India has scared the country’s investors so much, that the central bank now has to step in to stabilize some mutual investment funds, and thus, the Indian bond market.

Bond 52