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The Ins & Outs Of Importing & Exporting Goods From Singapore

Strategy Driven

Trade is based on the fact that one country or group has plenty of supply of some merchandise or commodity that another country demands. Goods exported from bonded warehouses. However, it is a new concept of trading. Back in the prehistoric period, man traded salt and shells with distant communities.

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What Turns Customers Off?

Frank Sonnenberg Online

Everything you say and do will strengthen or weaken the bond of trust. The next time you’re selling a product, remember that customers expect more than merchandise; they want to buy from a person they can count on and an organization they can trust. A long-term relationship hinges on trust and credibility. Character matters!

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Megastores Want to Be Like Mom-and-Pop Shops… Sort Of

Harvard Business Review

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. But by embracing new ways to forge customer bonds while emphasizing consistency and reliability, perhaps national chains can have it both ways. Marketing Operations Retail'

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Companies That Do Right by Their Workers Start by Elevating Their Definition of Success

Harvard Business Review

Those employees work at two of Britain’s most-admired retailers, John Lewis department stores and Waitrose supermarkets, each of which has carved out a powerful bond with customers, both of which have unveiled big innovations in terms of branding, merchandising, and e-commerce.

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Life After the Death of a Colleague

Harvard Business Review

Sixth, a coworker quits, realizing that she''d rather be closer to her real family — that is, to people who are important to her, realizing she''ll never have that kind of bond with the people she sits with every day. Work beckons; Colin becomes a $40,000 salary surplus in the budget.

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The Perils of Algorithm-Based Marketing

Harvard Business Review

By shifting the customer into a more calculated and methodical mind-set, algorithm-based marketing minimizes opportunities for forming emotional bonds and limits the range of customer actions — to the marketer’s detriment. How should marketers solve these problems?