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Weekly Round-Up: Future of the Comms Function, Internal Comms Tools for 2021, Why Vaccine Mandates are Good for Business, Bond with New Hires Remotely, Incentives to Get Employees Vaccinated

leaderCommunicator

This Week's Round-Up of Leadership and Communication Blogs: The Evolving Communication Function By Institute for Public Relations and PR News ( @InstituteForPR via @PRNews ) An interesting study taking a comprehensive look at the perceptions, roles, structures, and future of communication.

PR 148
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How Companies Succeed By Engaging Radically With Society

Eric Jacobson

One implication for corporate communications and PR professionals is then turning the function from being a downside risk mitigator to being a profit center—a potential capability within the company that enables the business to realize its growth objectives.

Company 50
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Three Reasons the Euro Zone Deal Won't Work

Harvard Business Review

The latest Euro crisis summit was different from the 19 others that preceded it in one very important respect: The PR department of the EU played this one very well. Yields on sovereign bonds fell immediately following the deal's announcement. For example, the generic yield on Ireland's nine year sovereign bonds fell from 7.1

GDP 14
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To Manage a Platform, Think of It as a Micromarket

Harvard Business Review

They work best for interchangeable commodities — soybeans, bonds, car rides. And in some cases they’re behaving like it: Witness Uber’s constant PR mishaps. And that’s really the point of markets: efficiency gains for all. Make it a network, not just a market. Markets aren’t always the right answer.

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How Our Hotel Used Data to Make Our Laundry Service Glamorous

Harvard Business Review

The team designed a PR and social media campaign around her, raising the status and morale of the laundry staff. Budget also went to education. The innovation team conducted workshops for the staff to familiarize them with fabrics, labels (which can be filled with esoteric, hard-to-understand symbols for clothing care), and designers.

Hotels 8
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Life After the Death of a Colleague

Harvard Business Review

Sixth, a coworker quits, realizing that she''d rather be closer to her real family — that is, to people who are important to her, realizing she''ll never have that kind of bond with the people she sits with every day. Work beckons; Colin becomes a $40,000 salary surplus in the budget. Stay tuned.

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Send a Message to the Women in Your Company

Harvard Business Review

Instead of offering a PR-spun feel-good message, it would present (in her words) "a snapshot in time" of the way that working mothers at EMC live now. A woman I know was there, and she picked it up, and she immediately bonded with it. So she took her idea for a book to him. This was not going to be a rah-rah book," she says.

Company 14