article thumbnail

7 Steps to Getting Your Startup Story Right

Rajesh Setty

You, your team and your extended team can choreograph a series of events that will raise the awareness of your offering, build a bond with your target audience, stand out from the competition and ultimately became the “default” choice when the need related to your offering arises in their mind. All the best!

Ries 70
article thumbnail

Why Innovators Love Constraints

Harvard Business Review

If you want to form meaningful bonds that lead to productive collaboration and innovation, make room for more close encounters. Following Eric Ries' Lean Start-up methodology, instead of going out and raising VC money to manufacture a new electric automobile, Daniel Kim funded his start-up through pre-orders.