N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 404

Media Influence Blog Real Estate 404

Harvard Business Review

OCTOBER 20, 2016

As Harvard sociologist Robert Putnam has written, you need to have a balance of both “bonding capital” and “bridging capital” — i.e., relationships based respectively on your commonalities (bonding) and relationships built across differences (bridging).

Industry 8

Industry Venture Capitalist Bond Groupthink 8

Harvard Business Review

FEBRUARY 17, 2015

And while research about financial performance is still in its infancy — Catalyst has found a strong correlation between the number of women on boards and in the C-Suite and ROI and ROE of company returns — we’re starting to learn more about the important ways women are changing the inner workings of boards.

Osgood 8

Osgood ROE Diversity Bond 8

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile''s influence on purchases, it''s impossible to determine the ROI on mobile ads. Why the discrepancy? There are a few reasons: Limited targeting capabilities.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile’s influence on purchases, it’s impossible to determine the ROI on mobile ads. Why the discrepancy? There are a few reasons: Limited targeting capabilities.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

OCTOBER 20, 2015

People crave the kinds of meaningful moments, shared experiences and emotional bonds — or what I call “emotional souvenirs” — that brand homes can provide. How leading companies connect with customers.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

DECEMBER 19, 2014

And investors are noticing: in May, Barclays bank downgraded the bonds of the entire U.S. In his pushback, Cook made a larger point about not being a slave to ROI. As the Economist said this year about the fast-growing green bonds market, sometimes “ a market appears out of nowhere.” utility sector. In the U.S.,

Chemicals 12

Chemicals Short-term Energy Report 12

Harvard Business Review

AUGUST 5, 2014

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

DECEMBER 5, 2013

“But the absurdity of these things is kind of like their way of bonding. I recently spoke with Sport Murphy over the phone. “You start to think, my god, what were these people thinking?” ” True. ’ And they appreciated it because it’s something they could all relate to.”

Morale 8

Morale Conference Hammer Film 8