Treat Everything as a Case Study
Harvard Business Review
JANUARY 30, 2013
Then we got talking about the odometer on my Nissan Pathfinder: Is a car that can go 300,000 miles a case of over-engineering or TQM excellence? Can a product placement in a movie undermine brand credibility — eg, would James Bond really drink Heineken? It was a debate worth at least 40 miles.
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