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Let Them See You as Human

Persuasive Powerhouse

SEPTEMBER 8, 2010

On your next visit, refer to something they said; this will help them to know that you listened and create a bond because you remembered something about them. Turns out he was just a normal guy who loves trout fishing. Sachin: September 13, 2010 at 4:10 am Mary Jo, I agree that this is crucial for supervisors.

Blog 172
Blog Self-aware Trout Learning-by-Doing 172
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

OCTOBER 20, 2015

People crave the kinds of meaningful moments, shared experiences and emotional bonds — or what I call “emotional souvenirs” — that brand homes can provide. The New Tools of Marketing. Sponsored by Percolate. How leading companies connect with customers. One unifying theme.

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Brand Storytelling Trout Retail 8
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