Remove Book Value Remove Development Remove Marketing Remove Operations
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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

Brand 71
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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Building Trust Develops Team Cohesiveness

Strategy Driven

These values were foundational to many of my business decisions. The growing reality in retrospect is that these same principles not only made me an effective leader, but they enabled me to develop something in the workplace that every organization strives for but often struggles to achieve: team cohesiveness. This is leadership!

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The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

Clarify management values. Usually, management has not yet articulated their own individual values, let alone those of the organization. This process helps to define and develop value systems to create success. Develop a mission statement. Develop the vision statement. Book value is not guaranteed.

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The Big Picture of Business – The Fine Art of Failure: Benefiting from Mistakes to Assure Success

Strategy Driven

Develop attitudes, behaviors and skills as the motivator to create bigger successes. Body of Knowledge – Develop profound insights and life-long perspectives into the teachings of success and failure (learning three times more from failures than success). Books typically valued from $14.95 – $29.95

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The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories. Books typically valued from $14.95 – $29.95

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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

It is good business to recognize opportunities for practice development. It opens your services to additional market niches. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Book value is not guaranteed.