Strategy Driven

AUGUST 14, 2015

It was a stylized 1940’s film noir mystery, the epitome of style and glamour. Well-trained and experienced actors carried the plays and films. He scored many films and the “Mork and Mindy” TV series. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Career 50

Career Succession Film Humphrey 50

Strategy Driven

SEPTEMBER 27, 2013

The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. And if trust is lost, the relationship is lost as well.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. So, would it be in my best interest to put making sales on the back burner? Name and address information required.

Retail 67

Retail Price Customer Loyalty Reputation 67

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Strategy Driven

MAY 2, 2014

This resurgence in photography comes after a conversion of the industry from film to digital. Promote and graphically portray your company’s designated cause-related marketing activities. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories. About the Author.

Strategy 99

Strategy Budgeting Risk Management Audience 99