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Managing Talent in a Passion Driven Job Market

Strategy Driven

The question then becomes, as a business owner, leader or HR manager, what should you do about it? I would contend that the best investment you can make is in talent management. That manifests itself in how we recruit, manage, appraise and develop talent. Books typically valued from $14.95 – $29.95

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

Brand 71
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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Name and address information required.

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Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. Books typically valued from $14.95 - $29.95 Book value is not guaranteed. Name and address information required.

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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50
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Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. Overall, the goal for lead-generation marketing should be to use as many tactics as possible to your advantage.

Goal 65