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Customer Loyalty

Coaching Tip

"To better serve your customer, it is necessary to understand the psychology at each step of the client's journey and what you can do to influence the customer to continue to do business with you over and over again--no matter what type of business you're in.". Related articles. Time Management Strategies for Small Businesses.

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Brand Real

CEO Blog

I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. I like to think I am a sophisticated consumer who is not influenced by marketing and brand. The gist of the book - work on what your brand really stands for. Good book - worth reading. +

Brand 162
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A dozen books to own and read – at least once.

Strategy Driven

I immediately made a lifelong goal to read a thousand books. I love the hardbound vintage book, but I’m finding that reading on my iPad’s Kindle app provides the perfect strategy to increase my desire to read in spare moments. Here’s my list of must read books: 1. Written just two years later, this book is an unknown gem.

Books 56
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When to Restructure | N2Growth Blog

N2Growth Blog

Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity. Even if the above areas are not yet in decline, but you are witnessing unusually slow growth or zero growth you still have a problem.

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The Emerging Strategy of Innovative Service

Strategy Driven

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

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Driving for sales success? Jim Rohn is the fuel.

Strategy Driven

Mine came from a combination of home environment, books, education, mentors, personal development programs, personal experience, and observations. While you may believe that you determine your own philosophy, much of it is pre-determined or influenced by your home environment during childhood. How did you develop yours?

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Napoleon Hill’s Think and Grow Rich is full of timeless lessons.

Strategy Driven

“Thoughts are things” is the title and the first words of the first chapter of the book. Orison Swett Marden’s book, He Who Thinks He Can , written in 1908, says it in the title. It’s plain as day right on the cover of his book. But I have to stop here and clarify the book. Pretty cool, eh?