The business you lead is built on an idea.
In the turbulence of daily work filled with product specs, customer initiatives, board of director meetings, and hundreds of other items, it's easy to lose sight of that idea. Over the years, the idea transformed into offerings in the form of products or services that a group of potential customers found valuable and were willing to pay for. Cash flow, receivables, intellectual property, brands, careers---everything flows from the idea.
The degeneration of one's ability to think strategically and generate new insights limits both individual and organizational progress. In a 10-year study of leaders at 35 organizations, the primary problem attributed to a lack of success was strategic thinking. Recent studies on leadership have found that the #1 ranked, most valued skill in leaders is strategic thinking.
But only 3 out of 10 managers are strategic. So, why don't companies give more resources to strategic innovation?
Readers of a new book, "Elevate: The Three Disciplines of Advanced Strategic Thinking," will discover a framework to think strategically on a daily basis and gain practical tools to reach their true strategic potential.
Elevate puts forth many proven techniques for leaders to gain insight into achieving greater strategic thinking. "Excellence is defined as a deviation from the norm," says author Rich Horwath. "If you are not thinking and acting differently than other companies and other leaders in your industry, you will never excel. Great strategic thinking creates different and unique value for customers. Elevate shows executives how to combine strategy and innovation to form a truly competitive advantage."
Source: Rich Horwath: Elevate: The Three Disciplines of Advanced Strategic Thinking