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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. I frequently recommend this book to my clients — it packs a powerful punch to improve persuasion skills.

Influence 195
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The Lowdown on Influencer Marketing and How You Might Use It for Your Restaurant

Strategy Driven

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. It’s time to learn the basics of influencer marketing and how you might utilize it in your venture.

Influence 135
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First Look: Leadership Books for March 2023

Leading Blog

H ERE'S A LOOK at some of the best leadership books to be released in March 2023 curated just for you. Most important, this book is not just another compilation of case studies. Mixed Signals : How Incentives Really Work by Uri Gneezy Incentives send powerful signals that aim to influence behavior. The result: mixed signals.

Books 298
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Why Influencers Are Vital To Your Brand

Strategy Driven

More and more of us are paying attention to what’s going on on social media, and companies realize that the best way to get through to their audience is with the strength of marketing on social media. The reason that social media marketing is becoming so popular is with the rise of the influencer. They are opinion leaders.

Influence 106
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The Factors That Influence Acceptance Of AI In Hospitality

The Horizons Tracker

By automating tasks like booking and contactless check-in, AI has liberated staff members to dedicate their attention to delivering exceptional, tailored experiences to guests in a prompt and cost-effective manner. Consequently, it comes as no astonishment that AI has emerged as a transformative force within the hospitality industry.

Hotels 124
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Influence is the Value Force of Leadership

Lead Change Blog

All leaders have a sphere of influence. It can be defined as the context in which influence is felt. In some cases, this sphere of influence is small, perhaps extending only to an immediate coworker, friend, or family member. Clearly, these are two extremes of the influence spectrum. Take the example the CEO role.

Influence 239
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Make It, Don’t Fake It with Sabrina Horn

Let's Grow Leaders

In this episode, former Silicon Valley communications CEO Sabrina Horn gives you the tools to lead with integrity, navigate the challenges that compromise authenticity, and transform your influence by leading from the truth. 33:57 – Why honesty is a great marketing strategy. Get Sabrina’s Book. Connect with Sabrina.

PR 477