We have synopses of many terrific books available at our companion web site:  15minutebusinessbooks.com — books like:  Steve Jobs; Lean In; Outliers; Decisive, and many, many, many more.

We have just “uploaded” our synopses of our selections from the August First Friday Book Synopsis:  Contagious: Why Things Catch On by Jonah Berger and Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia.

Each synopsis comes with a comprehensive, multi-page handout, with key excerpts and transferable principles.  I also include “my takeaways” in my most recent synopses.  Plus, the synopsis comes with the audio recording of our presentations from the First Friday Book Synopsis.  Note:  at each gathering, I present one synopsis (I presented Contagious), and Karl Krayer presents the other synopsis (he presented Loyalty 3.0).

Check out our site.  it is a quick way to learn key content from important, useful business books.