Leading Blog

FEBRUARY 5, 2020

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Truth 2: Trust. It’s everything. Truth 3: Relevance.

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Leading Blog

MARCH 1, 2023

H ERE'S A LOOK at some of the best leadership books to be released in March 2023 curated just for you. Most important, this book is not just another compilation of case studies. Be sure to check out the other great titles being offered this month.

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Books Incentives Leadership Competitive Advantage 359

Lead Change Blog

AUGUST 25, 2021

When so much seems to be out of your control, what can you do to stay marketable and maintain your job? . During this webinar, Bonnie Marcus will give actionable tips for how to stay marketable in a virtual world, and how to align yourself for the best possible outcome within your career during this crisis.

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Leading Blog

MARCH 1, 2024

H ERE'S A LOOK at some of the best leadership books to be released in March 2024 curated just for you. Managers keep score of a range of business metrics: market share, revenue, profit margin, growth rate. a mind needs books as a sword needs a whetstone, if it is to keep its edge.” — George R.R.

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In the CEO Afterlife

APRIL 9, 2018

And finally, the ability of publishers to effectively market every new book is a luxury of the past century. Beyond the challenge of breaking into the industry, the newbie author who lands a book deal faces the daunting task of marketing their baby. Lucky for me, marketing was an integral part of my past life.

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Leading Blog

OCTOBER 1, 2019

Here's a look at some of the best leadership books to be released in October 2019. Above all, this is a book that will help you navigate your own life's voyage: the voyage of leadership of course, but more important, the voyage of character. It’s not your marketing campaign. Don't miss out on other great new and future releases.

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Leading Blog

APRIL 1, 2021

Here's a look at some of the best leadership books to be released in April 2021. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value.

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Lead Change Blog

SEPTEMBER 30, 2020

Are you feeling lost on how to market your book during the upcoming holidays? Join us for a 30-minute conversation as Becky Robinson discusses some creative approaches to marketing your books during the holiday season. Watch below! Register for this FREE webinar here.

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Leading Blog

AUGUST 1, 2023

H ERE'S A LOOK at some of the best leadership books to be released in August 2023 curated just for you. He’s achieved extraordinary success and emerged as one of the greatest marketing minds of our time by doing things differently. a mind needs books as a sword needs a whetstone, if it is to keep its edge.” — George R.R.

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Books Leadership Venture Funding Learning-by-Doing 248

Leading Blog

APRIL 11, 2025

Then, the market shifted, and we hit the wall. His new book, Build Something: Building Products, Business & Culture A Journey of Hard-Won Lessons and Impactful Outcomes (Feb. From there, I co-founded Jangl, a privacy-forward voice platform that lets people connect without giving out their real number.

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Leading Blog

APRIL 25, 2025

Since then, volatility in the markets has increased the risk of difficult trading conditions in the next year at least. Their new book is, Engaging Teams: How to Use Social Wellbeing to Boost Performance, Retention, and Culture (Kogan Page, March 25, 2025). Dan Parry is the Head of Communications at Working Voices.

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Leading Blog

FEBRUARY 4, 2025

Justin Bookey is an award-winning marketing strategist, former lawyer, and competitive table tennis player who has won medals at the US Open and the US national championships. His accomplishments include Emmy-nominated feature documentaries and Telly, Viddy, and ADDY award-winning digital marketing campaigns.

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Tips Stress Open-book Energy 316

Eric Jacobson

MARCH 6, 2025

Stumped for what business books to add to your spring (or spring break) reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. This book is a wake-up call for every business leader. His advice?

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Books Storytelling Delegation Tactics 73

Lead Change Blog

AUGUST 19, 2020

Use the content you already have to make a larger impact with your book launch and marketing efforts. Creating a content library doesn’t have to be difficult or time-consuming; you don’t have to reinvent the wheel. Register for this FREE webinar here.

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Politics Tips Webinar Library 433

Let's Grow Leaders

NOVEMBER 19, 2021

33:57 – Why honesty is a great marketing strategy. 33:57 – Why honesty is a great marketing strategy. Get Sabrina’s Book. .” 19:06 – Why leaders embrace problems. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership. What is uniquely yours?

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PR Marketing Strategy Influence Advice 519

Rich Gee Group

APRIL 13, 2023

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. I frequently recommend this book to my clients — it packs a powerful punch to improve persuasion skills.

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Leading Blog

MARCH 4, 2024

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. You know this company.

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Let's Grow Leaders

SEPTEMBER 12, 2014

Maxwell’s excellent book The 15 Invaluable Laws of Growth emphasizes the importance of growth. Books (Hint: Go Beyond The Business Section!). For years, I have accessed new influences, ideas and opportunities through books. Here are two book suggestions to bring new influences into your leadership thinking.

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Influence Leadership Godin Consultative 481

Lead Change Blog

AUGUST 26, 2020

Listen in as Becky Robinson sits down with Tom to discuss the ideas found in his book, The Heart of Coaching , and discover how to create a roadmap for improving results. One of the most effective ways to promote your upcoming launch is to make simple, effective asks to those that are closest to you. Register for this FREE webinar here.

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Leading Blog

JUNE 23, 2023

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. Look beyond the existing market and environment.

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Let's Grow Leaders

JULY 26, 2019

Recognize that Great Leaders Have No Rules (the title of Kevin’s most recent book) and how to lead yourself and your team in a way that transforms outcomes, is more fun, and doesn’t drive you or anyone else nuts. Oh, and there are a few bits of marketing wisdom and personal leadership examples too.

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Great Results Team Building

DECEMBER 7, 2024

Worse, they risk coming across as a marketing tactic disguised as appreciation. For the reader: A book in a genre they enjoy, accompanied by a handwritten note explaining why you thought theyd love it. This holiday season, dont let your gifts become another marketing opportunity.

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Team Team Building Morale Loyalty 167

Let's Grow Leaders

AUGUST 6, 2021

41:04 – Next we discuss the vital role authenticity plays for today’s top leaders and why doing the work of honestly looking at yourself is marketable (not to mention important for your own health and wellness). Get Tina’s Book. 2:44 – Tina’s background caring for people and her earlier leadership memory.

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Leading Blog

OCTOBER 7, 2024

He wrote Create the Future + The Innovation Handbook: Tactics for Disruptive Thinking (two books in one) to help us. “We Market leaders consistently miss out on great new ideas because they overestimate their market dominance.” We are more dependent on our past decisions than we like to admit. What to do? Change is a given.

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Handbook Creativity Resistance Open-book 389

Let's Grow Leaders

MAY 15, 2023

Here’s an example of this one in use: “It sounds like you’re really frustrated with the lack of response from marketing and that’s sapping your motivation. It’s anonymous, but if you choose to include your email, we will follow up with you and share the analysis and let you know when the book comes out. Do I have that right?”

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Power Project Open-book Survey 585

Rich Gee Group

MAY 2, 2023

Are you ready to supercharge your book-reading experience and turn those endless pages into a treasure trove of insights? This can stem from a client inquiry, an internal challenge, or market research. Say hello to the QEC (Question, Evidence, Conclusion) method!

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Books Objective Information Review 195

Let's Grow Leaders

JULY 30, 2014

If you want a more in-depth view, her book “How the World Sees You” is also a great resource. To do it well takes a bit more of a time investment, but if I were in the job market I would go this route. Define what makes you stand out as the go-to candidate. Create an Infographic.

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Creativity Brand Career Video 486

Lead Change Blog

JANUARY 6, 2021

His book presents a new approach to organizational culture based on the ontologies of process metaphysics, complexity theory, and social constructionism. Jim MacQueen, the author of The Flow of Organizational Culture , shares how new thinking and theory can help organizational leaders to navigate to a stronger organizational culture.

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Schein Webinar Marketing Strategy Construction 357

Tanveer Naseer

OCTOBER 5, 2022

After a 20-year career at Marriott International working in operations, human resources, sales and marketing, Steve launched his own consulting company to help organizations improve their customer service operations. Steve Curtin is an expert on customer service management and leadership. sponsored link that helps to support this podcast.

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Human Resources Business Objectives Long-term Operations 363

Let's Grow Leaders

OCTOBER 13, 2022

In this episode veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Get the Book. 49:18 The ART of negotiation.51:17 Connect with Robert.

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Let's Grow Leaders

JANUARY 3, 2022

For example: “It sounds like you’re really frustrated with the lack of response from marketing and that’s sapping your motivation. In our research for our book, Courageous Cultures, we asked employees to share “their biggest moment of courage at work.” Do I have that right?”. ” Do you know what’s interesting?

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Team Leadership Follow-up Learning-by-Doing 640

Leading Blog

JANUARY 16, 2023

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

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Lead Change Blog

JULY 29, 2020

Bev Kaye and Julie Winkle-Giulioni, authors of Help Them Grow or Watch Them Go , will be building on ideas from their book during this hour-long webinar. Join Weaving Influence CEO, Becky Robinson, August 4 at 1:00 PM (ET) to explore your marketing strategy.

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Development Webinar Delegation Marketing Strategy 277

Lead Change Blog

AUGUST 12, 2020

Use the content you already have to make a larger impact with your book launch and marketing efforts. Creating a content library doesn’t have to be difficult or time-consuming; you don’t have to reinvent the wheel.

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Decentralization Webinar Leadership Library 351

Let's Grow Leaders

OCTOBER 29, 2021

In this episode, David Giersdorf, a former senior executive in the global cruise, travel, and marketing services industry, gives the roadmap for leading through disruption. Get David’s Book. Is there any industry that’s been disrupted more at a global level over the past twenty years than the cruise lines?

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Travel Uncertainty Globalization Industry 444

Let's Grow Leaders

DECEMBER 18, 2023

Harness the Power of Tradition Lighting candles, sharing meals, giving gifts, hanging stockings, spinning dreidels, fireworks, lanterns, prayers, markets, pageants, poppers, deep cleaning, ritual bathing, putting out shoes, and prayer. 7 Lessons from the Holidays to Help with Navigating Change 1.

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Storytelling Stress Open-book Diversity 482

Tanveer Naseer

JANUARY 10, 2024

And he has a framework based on studies in consumer behaviour, behavioural psychology, and marketing analytics that can help any organization become their own version of an experience disruptor. Noteworthy links: Buy Allen’s book “Seeing The How” on Amazon.* As an Amazon Associate I earn from qualifying purchases.

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