Leading Blog

MARCH 1, 2020

Here's a look at some of the best leadership books to be released in March 2020. Marketers want to change their customers’ minds and leaders want to change organizations. This book takes a different approach. Better yet, this is a double-sided book. Don't miss out on other great new and future releases.

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Books Handbook Leadership Tactics 379

Leading Blog

FEBRUARY 1, 2021

Here's a look at some of the best leadership books to be released in February 2021. An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues.

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Books Leadership Learning-by-Doing Crisis 367

Strategy Driven

MAY 24, 2023

The marketing world is ever-evolving so you should always aim to stay ahead of the game in order to keep your business relevant. CRO marketing is a powerful tool business owners can use to do just that. CRO marketing is a powerful tool business owners can use to do just that. So what exactly is CRO marketing?

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Marketing Newsletter Brainstorming Discount 106

Rich Gee Group

APRIL 13, 2023

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. I frequently recommend this book to my clients — it packs a powerful punch to improve persuasion skills.

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Influence Cialdini Books Ethics 195

Leading Blog

FEBRUARY 5, 2020

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Truth 2: Trust. It’s everything. Truth 3: Relevance.

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Leading Blog

JUNE 1, 2020

Here's a look at some of the best leadership books to be released in June 2020. Rather than dispensing simplistic rules, he mentors readers in the development of a mental toolkit for approaching challenges based on how startup markets evolve in real life. Don't miss out on other great new and future releases. Leadership isn't easy.

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Books Short-term Leadership Long-term 354

CEO Blog

AUGUST 21, 2016

I read a book - Disruptive Marketing - What Growth Hackers, Data Punks, and Other Hybrid Thinkers can Teach us about Navigating the New Normal by Geoffrey Colon. (no Partly I love it just because I love marketing. But mostly I love it because Colon understands that marketing has changed and is changing.

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Marketing Books Review Learning-by-Doing 100

In the CEO Afterlife

APRIL 9, 2018

And finally, the ability of publishers to effectively market every new book is a luxury of the past century. Beyond the challenge of breaking into the industry, the newbie author who lands a book deal faces the daunting task of marketing their baby. Lucky for me, marketing was an integral part of my past life.

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Books Review Blog Industry 235

Rich Gee Group

MAY 2, 2023

Are you ready to supercharge your book-reading experience and turn those endless pages into a treasure trove of insights? This can stem from a client inquiry, an internal challenge, or market research. Say hello to the QEC (Question, Evidence, Conclusion) method!

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Books Objective Information Review 195

Eric Jacobson

AUGUST 2, 2020

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Plus, the book provides you a clear 21-day marketing launch plan. First published in 2013, this is a book I refer to often and find its practical action steps still relevant today.

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Marketing Tactics Entrepreneur Reference 89

Leading Blog

DECEMBER 1, 2019

Here's a look at some of the best leadership books to be released in December 2019. The Innovator's Book : Rules for Rebels, Mavericks and Innovators (Concise Advice) by Dr Max Mckeown. The intent of this book—the author's goal for you—is to understand the baseless underpinnings of almost all our fears.

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Books Leadership Charan Library 247

Leading Blog

APRIL 1, 2021

Here's a look at some of the best leadership books to be released in April 2021. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value.

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Books Charan Competitive Advantage Leadership 263

Mark Sanborn

MAY 7, 2023

I have so many ideas on how to help readers find books in new and unique ways, and I can’t wait to share them over the coming years. ” His love of books and creative ideas on how to improve the online browsing experience motivated him to start Shepherd , where the motto is “discover the best books.”

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Books Entrepreneur Trends Motivation 75

Leading Blog

OCTOBER 1, 2019

Here's a look at some of the best leadership books to be released in October 2019. Above all, this is a book that will help you navigate your own life's voyage: the voyage of leadership of course, but more important, the voyage of character. It’s not your marketing campaign. Don't miss out on other great new and future releases.

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Books Leadership Library Entrepreneur 224

Leading Blog

DECEMBER 13, 2019

Books like Helping People Change and The Power of Bad , have the power to change forever how we work with others and address the things that hold us back. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. It is a theme that runs through most of these titles. Blog Post ).

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Books Leadership P&L Learning-by-Doing 236

Strategy Driven

JANUARY 9, 2022

The Airbnb market is enormous, but there are no guarantees that you’ll be the next big thing. In this blog post, we highlight four tips to help you break into the Airbnb market and offer some advice on succeeding as an entrepreneur! The best way to break into the Airbnb market is by finding undervalued properties.

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Marketing Tips Entrepreneur Price 110

The Horizons Tracker

JUNE 15, 2023

The furlough schemes deployed around the world to stave off mass unemployment during the Covid pandemic were a huge labor market experiment the likes of which have never been seen before. ” A stepping stone By providing access to part-time work, they also present people with a stepping stone back into the labor market.

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Marketing Long-term Open-book Cost 131

Leading Blog

JULY 1, 2019

Here's a look at some of the best leadership books to be released in July 2019. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Don't miss out on other great new and future releases. In Follow the Feeling, strategy advisor Kai D.

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Books Leadership Gordon Brand 188

The Horizons Tracker

DECEMBER 8, 2022

A recent book from Boston University’s Heba Gowayed explores why the welcome afforded to people often veers between lukewarm to openly hostile. The book is based on Gowayed’s research on the reception offered to Syrian refugees in the United States, Germany, and Canada. Making things better.

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System Books Open-book Travel 132

Leading Blog

MARCH 4, 2024

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. You know this company.

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Innovation Engineering Incubator Bottom-up 343

Strategy Driven

AUGUST 18, 2021

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

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Influence Marketing Discount Brand 135

Strategy Driven

OCTOBER 6, 2023

Yet, every homeowner dreams of fetching a handsome price when putting their property on the market, especially in a city like Irving, TX, where house prices have increased by 14.1% Landscaping and Curb Appeal They say you shouldn’t judge a book by its cover, but let’s be honest—first impressions matter.

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Real Estate Marketing ROI Efficiency 98

CEO Insider

OCTOBER 21, 2023

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. Do I Really Need Public Relations Too? appeared first on CEOWORLD magazine.

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Public Relations Advertising Marketing PR 76

Eric Jacobson

JULY 9, 2023

Stumped for what business books to add to your summer reading list? Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire. This book is a wake-up call for every business leader. I couldn't put this book down.

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Books Storytelling Delegation Tactics 65

Tanveer Naseer

DECEMBER 18, 2012

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. He actually called leadership a “marketing job.”

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Drucker Marketing Leadership Short-term 279

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

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Marketing Levitt Telecommunications Brand 257

Leading Blog

DECEMBER 25, 2013

The list below represents my picks for the best leadership books of 2013. * * *. A reflective reading of this book will cause you to look more deeply into your own motivations and behaviors, live authentically and lead from who you are. Service and selflessness have the moral force to transcend market forces. Blog Post ).

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Books Leadership Blog Learning-by-Doing 285

Leading Blog

DECEMBER 25, 2017

It’s typically not the player with the highest market value. Related Interest: Best Leadership Books of 2016. Best Leadership Books of 2015. Best Leadership Books of 2014. So that’s what we continue to get. And so teams choose the wrong people to lead them. They promote people with the wrong characteristics. Blog Post ).

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Books Leadership Blog Crisis 230

Strategy Driven

MAY 15, 2020

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

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Tourism Media Marketing Travel 75

Kevin Eikenberry

APRIL 6, 2014

There has been a big conversation about the idea that the Stock Market is being “rigged” by high frequency trading. That is the thesis of the new book Flash Boys: A Wall Street Revolt by Michael Lewis. […]. You may have seen the story on 60 Minutes, or seen the stories throughout the media all week.

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Marketing Skills How To Media 181

Kevin Eikenberry

JULY 13, 2014

By John Jantsch The words marketing and selling get tossed around a lot. This book written by […]. Books Learning Personal Development marketing selling' People from either discipline often think of them separately.

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Marketing Books Development Company 202

Lead Change Blog

SEPTEMBER 30, 2020

Are you feeling lost on how to market your book during the upcoming holidays? Join us for a 30-minute conversation as Becky Robinson discusses some creative approaches to marketing your books during the holiday season. Watch below! Register for this FREE webinar here.

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Company Webinar How To Creativity 456

Women on Business

DECEMBER 17, 2012

There are still shopping days left this holiday season, and business books that can help both businessmen and businesswomen learn and grow are perfect presents and stocking stuffers. There are three pages of books included in the bookstore, so use the links at the bottom of the list to view all of them.

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Books Audience Marketing Technology 203

Leading Blog

JULY 1, 2016

Here's a look at some of the best leadership books to be released in July. Hooked : Why cute sells.and other marketing magic that we just can't resist by Patrick Fagan. All titles are at least 40% off the list price and are available only in limited quantities. * * * "Wear the old coat and buy the new book." — Austin Phelps.

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Books Library Leadership Resistance 150

Kevin Eikenberry

MAY 4, 2014

This book tells us that story – an important part of the Moon program not yet ever explored in this way. Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR'

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PR Marketing Storytelling Innovation 185

HR Digest

APRIL 11, 2020

We bring to you books which every professional and career-minded woman should read once in their lifetime. These books offer valuable insight into ways to accomplish professional dreams: The Confidence Code by Katty Kay and Claire Shipman. This book is a great read for a person starting in their career. Bossypants by Tina Fey.

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Books Advice PR Career 116

Great Leadership By Dan

AUGUST 20, 2015

Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. Last year, the board of directors at one of New England’s largest supermarket chains fired CEO Arthur T.

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Marketing Leadership Loyalty Open-book 120