Remove Bottom-up Remove Motivation Remove Objective Remove Ramaswamy
article thumbnail

Stop Selling And Start Leading

Eric Jacobson

You’ll learn how to: Inspire, strengthen and motivate buyers. Prahalad and Venkat Ramaswamy who wrote "We're entering a 'bottom-up' economy in which consumers will migrate to businesses that allow them to be participants in the process of creating what they want." And, in a manner fitting for today’s buyer.