Remove Bottom-up Remove Motivation Remove Ramaswamy Remove Storytelling
article thumbnail

Stop Selling And Start Leading

Eric Jacobson

You’ll learn how to: Inspire, strengthen and motivate buyers. They also recommend using storytelling , because “ people are twenty-two times more likely to remember a fact when it has been wrapped in a story.” A seller can simultaneously do the work of selling while showing up as a leader. Build bonds of trust with your buyers.