The Company I Keep: How Leonard Lauder Built Estée Lauder
Leading Blog
DECEMBER 11, 2020
She would end up selling her $40 worth of Cosmetics.”. If you launch into the heart of the market, there’s always someone who will sell a similar product cheaper than you, and you have no way to go but down in what becomes a race to the bottom. Make tactical mistakes, not strategic ones. Two ideas are less effective.
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