Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution
Great Leadership By Dan
JUNE 7, 2018
He instituted weekly business performance review (BPR) meetings that required a new level of rigor, scrutiny, and detailed analysis from the company’s leaders. Moreover, it helped build the Ford brand by making a Ford recognizable around the world and eliciting a strong, visceral, emotional reaction to its vehicles.
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