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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

With One Ford, he put the purpose and values of the Ford brand at the center of the organization and unified the company’s people, plans, operations, and products to restore the brand to automotive leadership. All of these efforts worked to transform Ford -- the company was restored to profitability and the brand, to preeminence.

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