Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

With One Ford, he put the purpose and values of the Ford brand at the center of the organization and unified the company’s people, plans, operations, and products to restore the brand to automotive leadership.

Brand 226

Understanding the Importance of Business Process Design

Strategy Driven

BPD is important for endless reasons including; Proper Alignment of Operations with Business Strategy: To change or modify the business strategy usually requires improving multiple operations being performed by different people involved in a business.