Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution
Great Leadership By Dan
JUNE 7, 2018
Ford’s product lineup hadn't kept up with changing consumer tastes and different regions pursued different automobile configurations which diluted the brand identity around the world. He instituted weekly business performance review (BPR) meetings that required a new level of rigor, scrutiny, and detailed analysis from the company’s leaders.
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