Strategy Driven

NOVEMBER 13, 2021

Blue has even been said to cause the body to produce relaxing chemicals. Choose yellow for your meeting spaces and you may find that your brainstorming sessions are a lot more productive. It is said to create a confident yet relaxing work environment. And blue is a great choice for another reason.

Productivity 101

Productivity Products Real Estate Chemicals 101

Harvard Business Review

SEPTEMBER 25, 2014

Here are some tips on how to write a winning problem statement: Brainstorm and iterate: Analyze the customer’s business and priorities to identify problems that could be relevant for both sides; approach the customer, propose your options but make it clear that it is not necessary to choose immediately.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

MAY 6, 2014

Anandamide prompts lateral connections and generates gestalt insights far more than most brainstorming sessions. And serotonin, that feel-good chemical at the heart of the Prozac revolution, bonds teams together more powerfully than the best-intentioned offsite. Let’s take them one at a time. And we’ve all seen this in action.

Environment 11

Environment Chemicals McKinsey Creativity 11

Harvard Business Review

AUGUST 6, 2012

Dow Chemical (#19) is another firm that encourages employees to move functionally and geographically to gain new perspectives on the business and build capabilities for independent thinking and problem-solving. They can brainstorm while playing ping pong, going for a walk or lying on a couch.

Innovation 15

Innovation First-mover Advantage Chemicals Agility 15

Harvard Business Review

JANUARY 18, 2013

Jamming has become a popular way to unearth innovations — bringing together people of many different backgrounds to creatively brainstorm around a company's competitive challenges, expressed as "problem statements." A global German chemicals company, for example, once brought a divisional team off-site for a Jamming session.

Innovation 8

Innovation Blue Ocean Strategy Brainstorming Participative 8

Harvard Business Review

MAY 21, 2014

The directors of Procter & Gamble, for instance, have established an Innovation and Technology committee; the board of specialty-chemical maker Clariant has done the same; and Pfizer has created a Science and Technology committee. Diebold’s innovation committee members are on call for everything from brainstorming to networking.

Innovation 8

Innovation Committee Charan Technology 8

Harvard Business Review

JULY 23, 2012

Together, brainstorm a list of activities that: • Incorporate your five senses into your job. Note: I left out the sense of taste, which could be splendid at Nestle, less so at Dow Chemical.). Reconnect you and your employees to tangible output. Reconnect you and your employees to tangible output.

ROE 13

ROE Gordon Incubator Chemicals 13