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Open Spaces, Open Minds

LDRLB

It turns the brainstorming ideal into a physical space. In Hollywood, film industry people are using online games, Xbox live, and Second Life, as an electronic space to throw ideas around. People need the freedom to leave the office to find our own places in coffee shops and street markets. In the Oobeya, nothing is taboo.

Open-book 126
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Set the Conditions for Anyone on Your Team to Be Creative

Harvard Business Review

Leading a Brainstorming Session with a Cross-Cultural Team. You can see this at work at Pixar, which was originally a technology company that began shooting short films to demonstrate the capabilities of its original product, animation software. So the first step to being creative is to become an expert in a particular area.

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To Win People Over, Speak to Their Wants and Needs

Harvard Business Review

During Tootsie, walking in the shoes of a woman had such a profound impact on Dustin Hoffman that, 30 years later, recalling his decision to make the film brought tears to his eyes in an interview with the American Film Institute. The same thing happens in business all the time. How do you build your capacity for empathy?

Film 8
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How Successful Virtual Teams Collaborate

Harvard Business Review

Collaborative activity is the "secret sauce" that enables teams to come up with innovative new products or creative, buzz-worthy marketing campaigns. Many managers have been fearful of using social media beyond marketing purposes. — can play a huge role in doing so. But that would just restrict the group's collaboration.

Team 10
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2017 Can Be Your Best Year Yet, Just Follow These 3 Steps

Steve Farber

It’s up to them to do the film study, put in the reps at practice, spend the time in the weight room, eat and drink the right things, and put themselves in the best position possible to make plays that will determine the outcome of the game. Then I invited them to San Diego to brainstorm with me for a few days.

Film 58
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3 stages of increasing creativity in the workplace

Ask Atma

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… The drift (le Derive): Take a work group or team on a once-a-quarter exploration of the city using no agenda whatsoever. Stage three: Improving brainstorming.

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Research: The Emotions that Make Marketing Campaigns Go Viral

Harvard Business Review

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy.