Remove Brand Management Remove Brand Valuation Remove Power Remove Quality
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Build Brands Apple's Way

Harvard Business Review

The value of its brand was $153 billion, up 84 percent year on year. Yes, Apple spends lavishly on promoting its brand, but the study attributed the spike in brand valuation to the impact of two products — the iPad and, to a lesser extent, the iPhone. Want to build a powerful brand?

Brand 15
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Why Strong Customer Relationships Trump Powerful Brands

Harvard Business Review

As the graph bracingly shows, brand valuations declined by nearly half (falling from 18% to 10%) while customer relationship values doubled (climbing from 9% to 18%) over a decade. Acquirers have decisively moved from investing into businesses with strong brands to businesses with strong customer relationships.

Brand 8