In the CEO Afterlife
DECEMBER 31, 2011
You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. For as long as I can remember, the person bonded to the CEO’s hip was the CFO.
Harvard Business Review
DECEMBER 13, 2017
He needed to streamline his wardrobe to attend a meeting where he would work out how to do the same with Otto’s brands. Troy’s phone buzzed, and he saw it was an e-mail from Meena Nair, Otto’s CFO. No pruning necessary. And yet she seemed to be in the minority in this debate. “What do you think, Tank?
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