Great Leadership By Dan

DECEMBER 22, 2016

When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” Even though he was relatively new to the scene, Moorhead knew of the company’s commitment to transparency and understood its importance.

How To 120

How To Customer Loyalty Short-term PR 120

leaderCommunicator

SEPTEMBER 25, 2012

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise. Commit to follow through. Lead with a sense of purpose. Align your words and actions.

Brand 141

Brand Reputation Human Resources Brand Management 141

Lead Change Blog

OCTOBER 2, 2018

Joel shares: “ Individuals, like companies, have a brand. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Paul LaRue of The UPwards Leader provided 6 Uncommon Ways Leaders Need To Build Employee Trust and Commitment.

Leadership Development 312

Leadership Development Development Leadership Brand 312

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Harvard Business Review

FEBRUARY 22, 2024

These programs not only revitalized brand images and increased public trust, but also significantly boosted sales and customer engagement. Implementing these signature programs requires a committed leadership, a supportive culture, and a passionate team, highlighting an underused strategy for business growth and brand strengthening.

Brand 24

Brand Execution Customer Loyalty Loyalty 24

Anese Cavanaugh

APRIL 17, 2009

Here are a couple of pictures of myself in the trenches and one with client Sharon Hewitt, the President & Chief Creative Officer of Sharoni Design , a company devoted to creating brand identities with purpose and passion. Commit to being gone gone gone so you can have your space and get busy.

Hotels 70

Hotels Brand Brand Management Creativity 70

Strategy Driven

AUGUST 19, 2011

And this is how we reward those who have committed to our businesses? It’s when every interaction with the company we have committed to feels like a brush with frost bite. We dump the prospect into the customer file, assign them a number, conduct a transaction and move on to sweet talk the next object of desire.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

MARCH 13, 2018

The reason why most engagement efforts fall short is that they’re designed to cultivate employees’ commitment in generic, general ways. A more precise, robust approach is employee brand engagement, which establishes a critical link between employees and customers. This kind of engagement is missing at most organizations.

Company 14

Company Brand Report Training 14

Harvard Business Review

SEPTEMBER 10, 2021

Highlight your company’s commitment to craftsmanship.

Brand 10

Brand Positioning How To Commitment 10

Harvard Business Review

DECEMBER 11, 2012

And, in what must be bitter irony for the brand's managers, it just so happens to be the title of the ill-conceived ad itself. These ads work to mainstream an idea that has been deeply resonant with a small committed core. It's a solid piece of advice.

Advertising 16

Advertising Banking Audience Media 16

Harvard Business Review

SEPTEMBER 17, 2013

She made a simple commitment: each week, she’d ask a person from a different office or department to lunch. Branding Managing yourself Networking' Next, with a little strategy and effort, you can become a connector one person at a time.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

NOVEMBER 25, 2013

Instead of “data being the plural of anecdote,” 80/20 anecdotes emerge from the data: that is, committing to 80/20 KPIs inspires new analytic narratives. For example, brand managers and advertising agencies alike increasingly make sentiment analysis part of how they assess public perceptions.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

DECEMBER 4, 2018

Troy Griggsby, Communications and Brand Manager at US Auto Logistics (80% non-desk workers) helped launch their employee app in 2017. Gallup’s most recent State of the American Workplace survey revealed that only 33% of US employees said that they were committed to their work.

Content 8

Content Middle Management Directory CIO 8

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The campaign committed itself to a relentless regimen of experimentation, test and test again. It was that good.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

AUGUST 23, 2013

In the past, launching a presence in a new country required an office in that location, several trips to scout out office space, and a significant commitment of both time and money. But in today''s digital age, people in faraway places can find your website, learn about your company, and have an experience with your brand.

Globalization 8

Globalization Brand Marketing Learning-by-Doing 8

N2Growth Blog

JUNE 11, 2010

Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time. Don’t breach trust - you work far too hard to create a trust bond with your followers, so don’t blow it by not following through on your commitments.

Media 368

Media Influence Blog Real Estate 368

Strategy Driven

SEPTEMBER 8, 2020

So it becomes important to follow the best practices and be committed to giving the best to your customers. The processes you have in place should be scalable and reproducible with other people, rather than being dependent on only a few people. Your reputation depends on your business and it works the other way around as well.

Reputation 70

Reputation Brand Long-term Review 70

Harvard Business Review

APRIL 18, 2017

Suppose you are a brand manager working at company headquarters in France, and you decline the opportunity to oversee the expansion of your product line to China. But be open with your employer about what your constraints are, and look for other opportunities to demonstrate your commitment to the organization in your home office.

Career 9

Career Globalization Constraint Follow-up 9

Harvard Business Review

JANUARY 4, 2011

Much attention has been paid to "personal brand management" or "reputation management" online. You can choose to live your online life as a brand, and commit yourself to a strategic online presence that is based on maximizing the ROI of your every online utterance. moments once emerged.

Media 16

Media Brand ROI Commitment 16

Harvard Business Review

JANUARY 4, 2011

Much attention has been paid to "personal brand management" or "reputation management" online. You can choose to live your online life as a brand, and commit yourself to a strategic online presence that is based on maximizing the ROI of your every online utterance. moments once emerged.

Brand 16

Brand Media ROI Commitment 16

Harvard Business Review

NOVEMBER 1, 2013

Most ACOs use an organizational structure, the foundation model , which has a serious shortcoming: It limits the extent to which an ACO’s practicing physicians must commit themselves to the goals of performance improvement and cost containment. No entity can benefit at the expense of the others.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8