Coaching Tip

APRIL 29, 2011

Fiefdoms and boundaries develop, while lines of authority become unclear. The most effective leaders realize that a thoughtful balance of center-based leadership with local initiative is critical, that the greatest creativity and innovation emerges from managed conflict between central and local initiatives and perspectives.

Development 112

Development Bureaucracy Globalization Middle Management 112

The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Leadership Absenteeism 52

The Horizons Tracker

AUGUST 21, 2023

On the other hand, downplaying CSR initiatives, a phenomenon known as “greenhushing,” can create the false impression that a company is indifferent to its impact on society and the environment, ultimately harming its brand. The path to becoming a conscientious company is not an easy one.

Company 74

Company Ethics Brand Brand Management 74

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Three principles characterize those organizations that elevate “trust in a brand” to “love for a brand”—inclusion, generosity, and honesty. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

Skip Prichard

SEPTEMBER 24, 2019

These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. That’s right.

Emotional Intelligence 74

Emotional Intelligence CTO Exit Strategy Stress 74

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. One major Asian electronics company built a design lab to develop new hardware product ideas.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

AUGUST 20, 2012

More and more companies I see these days are making strategic process changes to drive unprecedented business model innovation. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers.

Business Model 15

Business Model Process Innovation Media 15

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. That's right. Contestification.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

AUGUST 25, 2016

To wit, would any serious brand manager run a marketing campaign today without a capability for incorporating social media analytics? But brand managers need the computational competence of data scientists and analytic tools to get greater value from that data. That transformed the RACI decision rights template.

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

JANUARY 23, 2012

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. It feels like a classic battle — the scientific approach of a company that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time.

Audience 15

Audience Maturity Entrepreneur Innovation 15

Harvard Business Review

NOVEMBER 26, 2012

The product manager, who had come up with what he thought was an airtight, iron-clad, compelling and irrefutable business case for launching a fairly clever innovation, completely failed to persuade the impassive CMO. He wouldn't approve any further development. Apparently, it doesn't matter. There was no good answer.

Venture Capitalist 8

Venture Capitalist Due Diligence Innovation Constraint 8

Strategy Driven

AUGUST 19, 2011

It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Warring camps develop, each seeking supremacy in what has become a political organization. It’s not too late to turn your company around – go from sucking to soaring!

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Brand Management Globalization Long-term 8

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. Many digital marketing agencies develop search engine optimization recommendation engines designed to correlate with user profile themes and characteristics.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

MAY 31, 2011

They inhibit brilliant silo-spanning marketing, cross-silo offerings, brand consistency over products and markets, disciplined organization-wide marketing resource allocation, and the development of marketing excellence centers for capabilities such as social media or events. Develop and exploit silo spanning programs.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

MARCH 14, 2014

Food fads develop quickly in today’s marketplace. Put the product ahead of the brand. Brand management has hijacked the most important part about food: the product. Branded food companies should invest more in innovation and less on brand marketing. Shorten your development cycle.

Word of Mouth Marketing 8

Word of Mouth Marketing Brand Marketing Incubator 8

Harvard Business Review

MAY 10, 2013

Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Thinking in terms of desired consumer behavior can unlock innovative strategies. The same thing is happening in marketing organizations. Pull lever X, out will pop Y as a result.

Tools 11

Tools Marketing Power Brand 11

Harvard Business Review

NOVEMBER 1, 2013

To accomplish this, the board and CEO oversee leadership development and selection. Physicians participate in decisions about pricing, cost, capital generation and expenditure, and brand management. Follow the Leading Health Care Innovation insight center on Twitter @HBRhealth. Leading Health Care Innovation.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

JANUARY 23, 2014

Are you competing on the basis of on-going product or technological innovation? For example, new product development may be the lifeblood of a consumer products company—and thus need to be cultivated and resourced carefully—while in a low-cost producer, or fast follower company, product development may be only a nice-to-have activity.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. Today''s CIO Needs to Be the Chief Innovation Officer. IT management Information & technology'

Organization 8

Organization CIO Compliance CRM 8

N2Growth Blog

JUNE 11, 2010

Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. link] Robbie Vitrano Hey Mike, thanks for including NakedPizza in the validation.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

FEBRUARY 16, 2011

They not only grow their current business but simultaneously develop the next one that, ultimately, will enable a graceful transition from the first. Increasingly, businesses need 2-in-1 leaders to help cope with everything from globalization to quickening innovation to shorter product lifecycles.

Parcell 12

Parcell CEO Trends Airlines 12

Harvard Business Review

JULY 9, 2013

Some companies now actively involve stars in their product development process and other aspects of their businesses. Undoubtedly, some of these relationships are simply glorified brand endorsements and can be classified as CDINO (Creative Director In Name Only), but some celebrities are having a bona fide impact on companies.

Creativity 8

Creativity Brand Advertising Video 8

Harvard Business Review

SEPTEMBER 20, 2013

Content Innovation. For example, a product evaluating nonprofit organizations may be highly useful to a wealth manager seeking to help his client to select a charity as part of a value-added tax efficiency service. In some cases, they’re right. But then again, in a surprising number of cases, they aren’t. For you, it may be different.

Execution 8

Execution Metrics Content Christensen 8